By Nyang’au Araka
Kenya now has a revised Code of Conduct for Media Practice.
The launch of the document the Media Council of Kenya (MCK) is a pivotal step to strengthen ethical standards in the nation’s evolving media landscape.
Cabinet Secretary for Information, Communications and the Digital Economy, William Kabogo, unveiled the document at the Annual Media Summit in Nairobi’s Edge Convention Centre.
“The Code addresses modern media challenges,” MCK said in a statement.
Its revision was driven by the previous code’s limitations and a High Court ruling that declared the Broadcasting Code unconstitutional.
The court also ordered the MCK to establish age-appropriate standards within six months to protect children and vulnerable groups.
“We urge the media to be fair, just and accurate. Responsible reporting underpins democracy,” Kabogo said.
“Speed must not override truth; accuracy and verification are crucial in the digital age.”
He highlighted the nearing completion of the national digital policy and investments in digital literacy and infrastructure to support community media.
Kabogo called on journalists, editors, bloggers and influencers to build a credible, accountable media ecosystem.
He warned against sensational headlines and underscoring the media’s role in promoting national values.
MCK’s Chief Executive Officer (CEO) David Omwoyo, praised the adoption of the revised Code, highlighting its robust provisions to bolster ethical media standards.
“It prioritises safeguarding children, victims of sexual violence and vulnerable individuals, while combating hate speech, religious incitement and ethnic conflict,” Omwoyo said.
“Further, it regulates user-generated content, AI and emerging technologies, alongside gaming, betting and lottery content, ensuring an ethical media landscape.”
Omwoyo added the document keeps Kenyan media accountable in a rapidly evolving digital environment.
This latest development reflects Kenya’s dedication to balancing media freedom with responsibility, protecting citizens and upholding democratic principles.
