By KPC Reporter in Arusha
The second edition of the Pan-African Media Councils summit is currently underway in Arusha, Tanzania, bringing together media regulators, journalists, scholars, and press freedom advocates from across Africa and the globe.
The high-level summit, whose delegates arrived on Sunday, will run until Friday.
The forum whose venues are Lush Garden Hotel and Arusha International Conference Centre aims to strengthen collaboration among media councils, promote ethical journalism, and uphold press freedom across the continent.
In his keynote address, Dr. Tawfik Jelassi, the UNESCO Assistant Director-General for Communication and Information, warned that freedom of the press continues to face unprecedented pressure worldwide.
He emphasized the vital role of journalism in upholding democratic values and fostering development.
“A free press is the cornerstone of a prosperous world,” Dr. Jelassi said.
“Africa has made notable progress, but more needs to be done to protect journalists and empower them to report on critical issues like climate change, digital literacy, artificial intelligence, and human rights.”
Quality journalism
Dr. Jelassi urged African media stakeholders to invest in quality journalism and adapt to the rapidly changing information ecosystem, especially amid the rise of AI and misinformation.
Opening the summit, Media Council of Tanzania (MCT) Executive Director Earnest Sungura said the gathering is designed to chart a new course for the media landscape in Africa by offering policy guidance and strategic direction to media councils.
“We are here to recommend practical ways that media councils can influence a brighter future for journalism in our countries,” he said.
“The time is now to champion press freedom, push for stronger ethical standards, and enhance journalism quality.”
Kenya is well represented at the summit, with a delegation led by Media Council of Kenya (MCK) CEO David Omwoyo and Director of Media Training and Development Victor Bwire.
Kenya has been at the forefront of media self-regulation in the region with state recognition, although its media industry also grapples with challenges including political interference, safety of journalists, and declining public trust.
This year’s summit comes at a time when many African countries are debating the future of media regulation, especially in the digital age where social media and online platforms have disrupted traditional journalism.
The summit provides a critical platform for dialogue on how to safeguard press freedom while promoting accountability and professionalism.
