By Ongaga Ongaga
The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has clarified reports surrounding the newly launched National Policy for the Prevention, Management and Control of Alcohol, Drugs, and Substance Abuse (2025).
In a statement released today, NACADA emphasized that contrary to recent media reports, the policy does not impose any bans on alcohol advertising, online sales, home deliveries, or celebrity endorsements.
The policy, which was officially unveiled by Interior Cabinet Secretary (CS) Kipchumba Murkomen, is intended to serve as a strategic framework for guiding national efforts to address substance abuse.
It outlines a series of proposed interventions aimed at reducing the harmful impact of alcohol and drug use, particularly among young people.
However, NACADA stressed that these proposals are recommendations, and not enforceable laws.
Dr. Anthony Omerikwa, Chief Executive Officer of NACADA, urged the public and media to interpret the policy within its proper context.
He reiterated that the document is a roadmap designed to inform future action, not a directive for immediate enforcement.
Any measures that may require legal backing, such as restrictions on advertising or sales, would need to undergo a formal law review process.
“This process would include public participation and consultation with relevant stakeholders to ensure transparency and inclusivity,” the statement said.
The clarification comes amid growing public concern and confusion fueled by sensational headlines and social media commentary.
NACADA intends to work collaboratively with government agencies, industry players, civil society organizations, and the general public.
The goal is to build consensus around effective strategies for preventing and managing substance abuse, while safeguarding the rights and interests of all citizens.
