By KPC Sports Reporter
The Government of Kenya has announced a groundbreaking partnership with the private sector to deliver the 6th Edition of the WRC Safari Rally in 2026, marking a new era for motorsport and sports development in the country.
Cabinet Secretary for Youth Affairs, Creative Economy and Sports, Salim Mvurya, described the agreement as “a monumental realization of the strategic vision of President William Ruto towards the full commercialization of sports and sporting assets.”
The deal is expected to ease the government’s annual financial burden for hosting the rally, freeing up resources to support other sporting disciplines nationwide.
“This landmark partnership will significantly ease the Government’s annual financial commitment to the WRC event,” Mvurya noted, adding that the move would strengthen Kenya’s wider sports ecosystem.
Under the new framework, the private sector will take the lead in coordinating and executing the rally, supported by a restructured administrative framework.
The government has already settled the promoter’s fee, ensuring smooth preparations.
Reassuring fans and stakeholders, Mvurya declared: “Preparations for the WRC Safari Rally 2026 have been finalized, and our country is fully ready to host yet another thrilling global motorsport spectacle.”
The Cabinet Secretary also confirmed that officers seconded to the WRC Safari Rally Project Secretariat will be reassigned to the Ministry until their contracts conclude.
He extended an invitation to Kenyans and international fans alike: “I once again invite Kenyans and motorsport fans from across the world to join us in Naivasha for a bigger, better, and more electrifying rally event that continues to redefine Kenya’s sporting excellence and global stature.”